Microsoft has sweetened the Windows subscription pot by letting enterprise IT dispense with the traditional wipe-and-image OS deployment method in favor of an automatic-on-reboot metamorphosis from Windows 10 Pro to Windows 10 Enterprise.

The new feature, dubbed "Subscription Activation," works with Windows 10 1703 - the April 2017 feature upgrade - or later, and requires access to Azure Active Directory (AAD). (The more common, on-premises Active Directory will serve in a pinch, as long as it's synced with AAD.) It also, more obviously, demands a subscription to Windows 10 Enterprise, such as those included in the Windows 10 Enterprise E3 and E5 plans, or the newer Microsoft 365 E3 and E5 deals.

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