Apple’s decision to put a cellular connection inside the Apple Watch Series 3 has confirmed my prediction that doing so would massively boost people’s interest in the device, which I now think will become the most popular “iPhone X-out-of-stock” consolation prize this season (other than an iPhone 8).

Tuning up

While remaining coy about the actual figures, Apple CEO, Tim Cook, has previously observed that Apple Watch is not only the biggest-selling smartwatch, but has also become the biggest selling watch.

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