Content management is all about making sure that a product item page "has all of the information that a customer needs to buy an item or have a good experience with it afterwards," said Kenji Gjovig, VP of partnerships and business development at Content Analytics. "What goes into content management varies between retailers. A content management system has the ability to set up new items, post images and video, and create a robust title and detailed item description. Ratings and reviews are really important."