Posts in category Trends


Trends

Artificial Intelligence, Smart Speakers and You

The artificial intelligence speaker war is now being waged, and it is escalating. Today you can choose between Amazon Echo and Google Home. Harman Kardon’s Invoke is coming this fall. By the end of the year, Apple’s HomePod will be competing in the market, and Samsung has indicated it will join the fray as well. With all these choices, how can you determine which smart speaker is right for you?

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Trends

The Internet of Things Is a Boon for B2B: Report

Businesses have been focusing on the Internet of Things as an enabler of growth and increased operational efficiency, as well as the means to provide a better experience to customers and partners, according to the State of the Market: Internet of Things 2017 report Verizon released this week. Seventy-three percent of executives surveyed said they either were researching or currently deploying IoT.

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Trends

Consumers’ Embrace of Mobile Apps Is Limited to a Choice Few

Mobile app use has become a powerful habit among U.S. consumers, based on new research findings. An increasing number of users have been spending their time consuming video, music and social media on smartphones and other mobile devices, but many are reluctant to try new apps. A large percentage of mobile app users’ time is spent on apps like Facebook, Snapchat, Twitter or Instagram.

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Trends

Consumer Healthcare: Growing Importance of Patient Education and Communications Solutions

As the healthcare industry shifts to value-based care models, patient education and communication solutions increasingly have become an investment priority for care providers and payers. Consumers have many means, whether digital or analog, to acquire medical knowledge and personal health information, and they tend to reach out to their doctor when sick, or when they have complex health questions.

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Trends

CRM Health Check

As an industry, CRM continues to grow and shower benefits on its users. It’s hard to imagine that some businesses still don’t use some form of CRM, but recent data suggests there are still businesses buying their first CRM solutions or changing vendors. It’s a compilation of data from all over, with some credible inputs from a number of sources, so it’s worth taking a look.

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Trends

Fulfilling the Omnichannel Shopping Imperative

The omnichannel approach has become a byword in customer service, but retailers need to do more to make it happen, based on a recent study. Researchers tested 57 metrics across desktop, mobile and in-store buying touchpoints to evaluate the end-to-end omnichannel experience at 30 popular and growing retailers. Here’s the problem: E-commerce absolutely is killing brick-and-mortar stores.

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Trends

It’s a Whole New World With Alexa

Voice computing is replacing the graphical user interface, Shawn DuBravac, chief economist of the Consumer Technology Association, said early this year at CES. Digital assistants will be integrated into many household objects, he noted. About 5 million voice-activated digital voice products had been sold as of January, and Bravac estimated 5 million more would be sold this year.

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